Archives for March 2012

Strategy Deployment Workshop – Big Chip Designs

Introducing Big Chip Designs, the newest member of the IU network!  The Innovation Underground team held a strategy deployment workshop for Big Chip this Thursday evening.  The company, started by Jenny Jenkins and Elyse DeBuck in December, re-purposes found objects into decorative items. Their tagline is “we give junk some spunk!”.

The idea for Big Chip came from a simple hobby.  Both students at Texas A&M, the friends would meet during their leisure time to cook and do crafts together. Eventually, the pair started making crayon art.  Seeing that everyone was selling this type of art on Etsy, a popular online marketplace, DeBuck and Jenkins decided they wanted to be involved with something they felt was more compelling.  It just so happens that founders were huge fans of shows like American Pickers.

The duo started looking everywhere for unique items.  They would visit estate sales, antique shops and garage sales looking for objects that they could give new life. The IU/AGX team used the strategy deployment workshop on Thursday to provide guidance by way of identifying business expectations, possible stakeholders and the developmental opportunities for Big Chip Designs.

For more information on Big Chip Designs, email Jenny Jenkins and Elyse DeBuck at or visit their Esty shop.  For more information on the IU consultants and their services, visit our About page.

Growth starts here.